Enter the Arena!

[prev] …sustainable approach means that around 30 local businesses are also being supported,’ adds Keith. ‘We even pick some of our home-grown fruit and fresh herbs right on our doorstep thanks to our abundant kitchen garden.’ On-the-go delegates and businesspeople will appreciate the free wi-fi access and service offer of faster broadband connection that ensures excellent communication during presentations and events.

Transport is sorted too, with more than 22,000 car parking spaces, almost immediate access to the A1 and buses from the town centre and train station stopping within a relaxed stroll of the main entrance gate. Incredibly, almost two million people live within an hour’s drive of Peterborough Arena, while over a quarter of the UK’s entire population is within a two-hour drive.

A designated event coordinator will be at your disposal and liaise with and organise any additional third party suppliers you may require

Despite the Arena’s far-reaching potential Keith Dalton and his team are especially keen to welcome more local businesses to the Arena. ‘We’d love to see more companies in the Peterborough area take advantage of the facilities we have to offer. ‘Our aim is to make your experience with us as smooth as possible. After talking through your initial enquiry customers are allocated a designated event coordinator who becomes a personal point of contact throughout the planning process. This person will be at your disposal and liaise with and organise any additional third party suppliers you may require. The team’s hands-on approach means they become your eyes and ears here at the venue and will work on your behalf to ensure every minute detail is thought through,’ says Keith.

The sponsorship team is also happy to discuss options for those looking for something bespoke

There is also an opportunity for local businesses to share in the ongoing success of the venue, through corporate sponsorship. A number of city businesses and organisations are already on board – and sponsorship opportunities can be tailored to suit the individual business. Companies can sponsor any element of the venue, from the main exhibition hall or the 2,100-seater grandstand to entrance gates and individual suites, to give them maximum exposure. The sponsorship team is also happy to discuss options for those looking for something bespoke. Companies already on board are currently enjoying exposure at the venue, as well as media, online and social media coverage. Keith adds: ‘Since our rebranding in 2012 we have built up a first-class reputation for hosting a wide range of premier events. We are now looking to share this on-going success with a range of like-minded partners who can benefit mutually in what Peterborough Arena has to offer. ‘A partnership with us will be a memorable and highly rewarding experience bringing a wealth of benefits. Our corporate partnership packages offer businesses and brands a unique opportunity to engage with their customers and our audiences.’

Peterborough Arena: 01733 363500, www.peterborougharena.com

For more on corporate sponsorship contact Ian Strange on the phone number above or by email at