Sharing the message, reporting the news. The recent Peterborough Regional PR and Media Awards celebrated those working in public relations, digital media, marketing and journalism across Peterborough and Cambridgeshire. It was the event’s sixth year and held in the beautiful Knight’s Chamber, in the Cathedral Precincts. The evening saw awards handed out in eight categories – from Communications Team of the Year to Best Use of Social Media; Creative Campaign of the Year to Journalist of the Year
Winners on the night included the YMCA Cambridgeshire & Peterborough, for their Sleep Easy campaign; Peterborough & Stamford NHS Foundation Trust’s communications team, Speed Agency, Shine Charity, Opportunity Peterborough and Peterborough City Council. Peterborough Telegraph reporter Joel Lamy was named the Journalist of the Year, in recognition of covering Peterborough’s political landscape, its politicians and city council. The award evening’s highest honour was reserved for Iain Crighton MBE – who was presented with the Lifetime Achievement award by Gillian Beasley, Chief Executive at Peterborough City Council, for his contributions to the business, charity and sport agendas of the city.
Iain has been President of the Cambridgeshire Chamber of Commerce for eight years and recently retired as chair of Peterborough’s Chamber.
As a former Chairman and Trustee within the SportsAid Foundation he played a major role in fundraising for emerging athletes in the city – three of whom took home medals in the 2016 Rio Olympics. He recently took up the role of Trustee for Cambridgeshire Community Foundation.
The awards are hosted by Athene Communications and Richard Astle, Managing Director, spoke about the event: ‘We think it’s important, as the year comes to an end, to reflect on what has been achieved by those working hard often behind the scenes to promote the city and various great projects going on in and around it. Big congratulations to all those nominated and all of our winners.
‘We were delighted to present the Lifetime Achievement award this year to Iain Crighton – we’re not sure it quite compares to being given an MBE by the Queen, but we really wanted to highlight the great work he has done, and continues to do, for the city.’
This year was the first year in which social media was fully integrated from the start of the awards process. This included initial call-outs for nominations, and ran through to live-tweeting on the night. The live-tweeting on the night garnered over 7,500 impressions. Interestingly, even more impressions were gained on the tweets posted after the event with pictures of the award winners – despite there being fewer tweets!
Over 9,800 impressions, 19 re-tweets, 22 likes and 12 mentions. Entries for the 2017 awards will open in October, so if you work in the communications and marketing industry then remember to consider entering.
All information will be available at www.athene-communications.co.uk
The winners ● Communications Campaign of the Year Winner – YMCA – Sleep Easy campaign Highly Commended – Peterborough City Council – Perkins Great Eastern Run ● Creative Campaign of the Year Joint winners – Opportunity Peterborough – Business Spotlight; Speed Agency & Vivacity – Peterborough and The Great War ● Internal Communications Campaign of the Year Winner – Peterborough City Council – Going Google ● Best Use of Social Media Winner – Shine – #GoYellow ● Journalist of the Year Winner – Joel Lamy – Senior Reporter at the Peterborough Telegraph ● Communications Team of the Year Winner – Peterborough and Stamford Hospitals NHS Trust – Communications Team ● Communicator of the Year Winner – Steve Titman – Media Manager at Peterborough City Council ● Newcomer of the Year Winner – Verity Swinscoe – Marketing Officer, YMCA ● Athene Special Recognition Award Winner – Shelley Green – Shine