Business

Indesit Company UK appoints new marketing director

Indesit Company UK has appointed Michelle Gorringe-Smith as the company’s new Marketing Director for the UK and Ireland

Michelle joins Indesit Company from Comet Group plc, where she progressed through the company culminating in her appointment to Director for Multi-Channel marketing. Bringing a wealth of experience with her, Michelle will have overall responsibility for marketing in the UK for the company’s major brands Hotpoint, Indesit and Cannon by Hotpoint.

In her roles at Comet, which also included Trading Director for Home Appliances, Michelle has worked closely with Indesit Company and has a strong understanding of the white goods industry.
Michelle said:

Joining Indesit Company provides a significant opportunity to lead the appliance industry through the next critical phase in its evolution – generating value. I’m looking forward to putting the consumer firmly back at the centre of our decision making, ensuring we work closely with our trade partners to enhance the purchase experience at all points in the multichannel consumer journey

Managing Director for Indesit Company UK and Ireland, Maurizio Pettorino, said:

Michelle is well respected within the industry and combined with drive and passion can add real insight and value to the team

Michelle started her career as a buyer for Selfridges. https://www.indesit.co.uk

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