Cars are safer now than ever before with side curtain air bags and active head restraints, however for over half of men (52%) a vehicles safety features aren’t the most important factor when purchasing a car.
According to new research carried out by Opinion Matters on behalf of national car supermarket Carcraft almost half (47%) of men are more interested in a new vehicle’s speed, gadgets and image rather than it’s safety features. This contrasts with the 60% of women who felt safety was the most important factor when deciding on a new vehicle.
The research additionally discovered that women also favour the comfort of a vehicle’s ride (58%) and its fashion credentials (5%).
A spokesperson for Carcraft commented,
Men still look first at the 0-60 time when deciding on their new car, rather than looking at it’s Euro NCAP rating. Women however are more impressed by a vehicle’s internal attributes such as the safety features and the comfort of the ride
Michael Guttridge, business psychologist added,
Research shows that generally men are more likely to be risk-takers than women and young men in particular more aggressive. They also express their aggression in direct ways and become more competitive when driving – hence their interest in fast cars. Evolutionary psychology suggest that these behaviours would have helped a male survive and find a mate more easily