A local businessman is bracing himself for a winter deluge – as everyone tries to stay on their feet in the snow and ice. When Arctic conditions ground Britain to a halt last December, shoe store owner James North experienced a phenomenal nationwide demand for special lightweight ice grips.
He sold 1,000 pairs of Yaktrax in just two days through his website www.northshoes.co.uk – and as weather experts warn of a tough December-February this winter, he is urging people to get a grip! The owner of North Shoes said: “Within hours of an article in the Daily Mail one Saturday last December featuring Yaktrax Walker ice grips our website received 3,000 hits.
“We sold thousands of them – and I wouldn’t want local people to get caught out when demand kicks in this winter. We’re already making regular sales daily.”
James has given pairs of Yaktrax to local groups, a physiotherapist and a podiatrist to spread the word to those who carry out a public service on foot in wintry conditions and those who suffer from a medical condition and have to take great care when walking. He added: “Yaktrax are so easy to fit over your shoes or boots but they ensure life can go on safely in winter – whether it’s working or going to work; even walking the dog, going to the shops and jogging.
“And this year they’ve added Winter Trax for women that can be worn over heeled footwear – so you can wear heels for work instead of having to change out of boots or Wellies when you get there.”
You can find out more about Yaktrax at www.northshoes.co.uk or call one of the North Shoes shops Stamford on 01780 755400, Peterborough 01733-313890 or Bourne 01778-422886.
